How to Craft a Kickass Marketing Plan for Your Small Biz

Marketing is a game-changer for small businesses, but it can be downright daunting to dive in headfirst. Fear not! This blog will walk you through the core necessities for creating a stellar marketing plan, tailor-made for your business. From knowing how to identify your dream audience, setting rock-solid goals, to picking the perfect marketing channels to make waves, I’ve got you covered.

Goals that Get You Going

Before you unleash marketing magic, set clear goals that are specific, measurable, achievable, relevant, and time-bound (SMART). Whether it's boosting revenue by 20% or upping profits by 5%, clarity in your objectives fuels your marketing success.

All About That Audience

Get up close and personal with your target audience. Unearth their demographics, interests, pleasure and pain points. It's time to create marketing campaigns that speak directly to them and get the results you crave. No more guesswork!

Crush the Competition

Discover who you're up against and seize your spot in the market. Differentiate your brand with unique messaging and a killer online presence. Stand out from the crowd and watch your biz thrive.

Channel Your Energy

With a plethora of marketing channels out there, choose the ones that vibe with your business, goals, and audience. Whether it's Facebook, Instagram, or your owned channels for email marketing, pinpoint your powerhouse platforms.

Content is Queen

Your content is the how you connect with your past, current and potential customers! This is all the ways you engage your audience, establish your authority, and drive traffic to your website. Build a content strategy that aligns with your goals and resonates with your target audience. Let data, not assumptions, guide you.

Measure the Magic

Track your marketing success with key performance indicators (KPIs). From reach and website traffic to email open rates and social media engagement, it's time to measure the impact of your efforts. So you know both where you're starting and what aspects you need to focus on.

Budget with Confidence

Set aside a budget based on your growth appetite. Whether it's 10% of forecasted revenue for aggressive growth or 3%-5% for solidifying your market position, invest wisely in your marketing.

Having a well-crafted marketing strategy is a game-changer for small businesses. But hey, I get it - it can be overwhelming. That's where I come in! I’m sharing my knowledge through two cost-effective ways to work with me and empower your business journey, take a look at the my Biz Kickstart Mastermind (to join the next cohort or waitlist for a future round) and the my Work Bestie club.

And let’s create some magic together!